GOD was, is and will be forever GOD.
“LORD, thou hast been our dwelling place in all generations. Before the mountains were brought forth, or ever thou hadst formed the earth and the world, even from [EVERLASTING TO EVERLASTING], thou art God” (Psalm 90:1-2).
The world is only for a time and the devil knows he has a short time.
When “the great dragon was cast out, that old serpent, called the Devil, and Satan … into the earth, and his angels were cast out with him” (Revelation 12:9), there was a great celebration in heaven; “Therefore rejoice, ye heavens, and ye that dwell in them. Woe to the inhabiters of the earth and of the sea for the Devil is come down unto you, having great wrath, because [HE KNOWETH THAT HE HATH BUT A SHORT TIME]” (Revelation 12:12).
It is incomprehensible, inconceivable and even inexcusable why any human being would love this world?!
“For the wisdom of this world is foolishness with God” (1 Corinthians 3:19).
“Love not the world, neither the things that are in the world. If any man love the world, the love of the Father is not in him. For all that is in the world, the lust of the flesh, and the lust of the eyes, and the pride of life, is not of the Father, but is of the world. And the world passeth away, and the lust thereof: but he that doeth the will of God abideth for ever” (1 John 2:15-17).
“For whoso findeth me findeth life, and shall obtain favour of the LORD. But he that sinneth against me wrongeth his own soul: all they that hate me love death” (Proverbs 8:35-36).
“I love them that love me; and those that seek me early shall find me. Riches and honor are with me; yea, durable riches and righteousness. That I may cause those that love me to inherit substance; and I will fill their treasures” (Proverbs 8:17–21).
God has hidden treasure, true riches, as a reward of inheritance for those of us who endure this lifetime in this world to the end.
“Wherefore God saith: ‘Awake thou that sleepest, and arise from the dead, and Christ shall give thee light’” (Ephesians 5:14).
“And many of them that sleep in the dust of the earth shall awake, some to everlasting life, and some to shame and everlasting contempt” (Daniel 12:2).
To worship GOD = EVERLASTING LIFE versus
To worship the devil, aka Satan = Everlasting Contempt!