To love this world is to love the prince of this world, the devil aka Satan, the son of wickedness which is to love evil which is seek to obtain Everlasting Punishment in Perdition! (Psalm 89:22) (1 John 2:15–17) (Revelation 20:12–15).
To love God is to love the only begotten Son of God, the son of RIGHTEOUSNESS which is to love RIGHTEOUSNESS which is to seek to inherit ETERNAL LIFE in PARADISE! (Jeremiah 23:6) (John 3:15-18) (Revelation 13:8).
“Whosoever therefore will be a friend of the world is an enemy of God” (James 4:4).
“Love not the world, neither the things that are in the world” (1 John 2:15).
“For the wisdom of this world is foolishness with God” (1 Corinthians 3:19).
“If any man loves the world, the love of the Father is not in him. For all that is in the world, the lust of the flesh, and the lust of the eyes, and the pride of life, is not of the Father, but is of the world. And the world passeth away, and the lust thereof: but he that doeth the will of God abideth forever” (1 John 2:15–17).
“And be not conformed to this world: but be ye transformed by the renewing of your mind, that ye may prove what is that good, and acceptable, and perfect, will of God” (Romans 12:2).
“For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. For God sent not his Son into the world to condemn the world; but that the world through him might be saved. He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God” (John 3:16-18).
“The Father loveth the Son, and hath given all things into his hand. [HE THAT BELIEVETH ON THE SON HATH EVERLASTING LIFE]: and [HE THAT BELIEVETH NOT THE SON SHALL NOT SEE LIFE]; but the wrath of God abideth on him” (John 3:35-36).