To love the word of God is to love his only begotten Son, JESUS (John 3:16-18).
Jesus says: “If a man loves me, he will keep my words: and my Father will love him, and we will come unto him, and make our abode with him” (John 14:23).
“For what shall it profit a man, if he shall gain the whole world, and lose his own soul? Or what shall a man give in exchange for his soul? Whosoever therefore shall be ashamed of me and of my words in this adulterous and sinful generation; of him also shall the Son of man be ashamed, when he cometh in the glory of his Father with the holy angels” (Mark 8:36-38).
“The time is fulfilled, and the Kingdom of God is at hand: repent ye, and believe the gospel” (Mark 1:15).
“And this gospel of the kingdom shall be preached in all the world for a witness unto all nations; and [THEN SHALL THE END COME]” (Matthew 24:14).
“He that rejecteth me, and receiveth not my words, hath one that judgeth him: the word that I have spoken, the same shall judge him in the [LAST DAY]” (John 12:48).